Events are one of the most common reasons for people to invest in video production. Any event- weddings, anniversaries, corporate events, or graduations- can benefit from a professionally produced video to capture the memories and moments.
The event videographer will handle everything from audio recording to filming and editing so you can relax and enjoy your event knowing that you'll have tons of great footage available to watch later!
Event video production is vital for event success because it boosts promotion by allowing potential attendees to see what they're missing out on without having attended. It also encourages current attendees who might otherwise only remember the event through photos or word of mouth to record their experience with professional footage that lasts forever.
Event videos are also helpful when planning future events since event planning and event video production companies often share the footage with their clients to help them identify event themes and areas for improvement.
Why cutting costs by not hiring video production can lose you money in the long run
When event planning, one of the easiest things to cut costs on is video production. After all, event videos can be expensive and time-consuming to produce. However, not hiring a professional video production company can end up costing you more in the long run.
Here are just a few reasons why:
1) Quality video production enhances the event experience for attendees. Good event videos make attendees feel like they're right there in the action, enjoying the event along with everyone else. This encourages them to return for future events and to tell their friends all about it. Not having a video could mean less attendance for your next events.
2) Event staff can record on their phone and put together an event video, and it isn't that different than hiring a crew, right? Poorly produced event videos can do more harm than good. Bad video quality, shoddy editing, and a lack of professionalism will make your event look unprofessional and reflect poorly on your company. Here's an article that discusses more on this subject.
3) Professional event video production companies have the experience and equipment necessary to capture great footage in any setting. They also know how to work with event planners and event staff to ensure that the video production process goes smoothly and doesn't interfere with the event itself. Try doing it all yourself and you're likely to run into problems, often ending up costing more to fix those easily-avoidable problems.
4) Event video can be used for future marketing purposes. Event videos are an event planner's best friend when it comes to event promotion. When you're promoting future events, event videos are your most powerful tool because they show event-goers exactly what is in store for them with professional quality footage that can't be beaten by still photos or word of mouth. This short guide can help you get started in your future marketing planning.
That's great, so how do I hire the right event video production crew?
When it comes to event video production, finding the right crew is essential for ensuring that your event goes off without a hitch. Here are a few tips to help you find the perfect team for the job:
1) Ask around- friends and family members may know of a good event video production company that they can recommend.
2) Do your research- take the time to research different event video production companies online and read reviews from past clients. This will help you get a sense of what each company is capable of and how they work with clients.
3) Meet with potential event video production companies- this will give you a chance to see how well they communicate and how comfortable you feel with them.
If you're still a bit fuzzy on what factors to consider when hiring a video production crew, check out this blog by Socialtables.
Of course, we offer professional event video production services right at Vision and Mission Consultancy, but you should still do your due diligence as outlined above. If you have any questions or inquiries, please feel free to contact us!